For new(ish) coaches who feel like they’re spinning their wheels and still not getting clients.
Uncage Your Business
If you have been trying all the things in your business but things are still feeling hard… Trying more things isn’t the answer.
Newer businesses need different strategies (something most courses don’t tell you).
Build in the right order, and let’s get you a business that’s specific enough to be seen and chosen.
**Applications due April 13**
Every application is reviewed personally.
Fit matters more than filling spots.
0
Years
0+
Coaches Supported
Endless Niches Chosen
Minimal tears shed
Real Paying Clients
No fluff. No gimmicks.
The Pattern I Keep Seeing When I Work With New Coaches...
The Problem
Most coaches don’t struggle because they're bad at what they do. In fact, it’s usually the opposite.
You’ve invested time learning how to coach, you care deeply about doing this work, and you’ve been told more than once that you’re “meant for this.”
That’s what makes it so confusing when the business side doesn’t come together the way you expected.
And when it doesn’t, you start adjusting the surface stuff.
- You rewrite your bio (again)
- Redo your website.
- Pick new brand colors (maybe clients will resonate with green better?)
- Take a course that promises to teach you the hottest new social media strategy
You give it your best shot and put it out there - telling all your family and friends, and anyone who will listen (hi mom!).
You post about it on all the platforms you are on.
Each time, it feels like this might be the thing that works.
But it doesn’t. The effort is there, but the results still aren’t consistent, and nothing feels like it’s building in a way you can rely on.
So you adjust again, and you keep going with this cycle.
Because you want this to work. Your intention is for this business to be your money-making career, not just a fun side project.
But nothing feels stable.
And after a while, it starts to feel heavier than it should… and a lot more personal than you expected.
(And yeah… you start wondering if it’s you.)
Why This Feels Harder Than It Should
Learning how to coach and learning how to build a business are two completely different skills.
And most coaching schools don’t teach the business side (and if they do, they don’t do a great job of it). Not their fault. That’s not really their job.
So you walked away certified… but without a clear path for turning that into a business.
And when you don’t have that piece? You start randomly trying different marketing strategies that you’re learning in other courses:
- New social media plans
- Creating content for your website
- Visibility advice that has you cold emailing people
All things that can work… Just not before the foundation is clear.
FUN FACT:
We have actually had front of the room leaders from coaching schools like CTI join Uncage Your Business to learn marketing.
If you’re not specific about who you’re for, what problem you solve, and what you actually sell, your marketing has nothing solid to stand on.
It’s like building a house and spending all your time picking paint colors and furniture before you’ve built walls. If it rains… everything is a mess.
The paint isn’t the problem.
The couch isn’t the problem.
You skipped the part that holds everything together.
So when you put your work out there and it doesn’t bring in steady clients, it’s easy to assume you need to do more… or do it better.
But most of the time, you’re just repeating what you see other coaches doing (without seeing what actually made it work for them).
Without a clear foundation, there isn’t a hack or strategy from the best online course in the world that you can copy that will consistently bring you clients.
It always comes back to what your business is built on.
But the good news - foundations problems are fixable. And can actually be fixed pretty quickly.
You don’t need 8 new courses and years more effort to turn things around.
What Happens When the Foundation Is Solid
When your foundation is solid, you stop repeating the cycle that isn’t bringing you in new clients.
You’re not rewriting your bio every few weeks or second-guessing your offer again, and you’re not waking up wondering what you’re supposed to post just to stay visible. Things start to feel a lot more stable.
You know who you’re for
You know the problem you solve
You know what you’re actually selling and how to talk about it clearly
And when you know it, your potential clients will know as well. So when you put your work out there, it finally has something real underneath it.
It doesn’t feel random or like guesswork anymore. People read what you share and think, “oh… this is exactly what I’ve been trying to figure out”, and they contact you to learn more.
And here’s the part no one talks about:
Most marketing courses don’t teach this stuff. They are intended for businesses that already have this stuff figured out, and expect you to apply their strategies over top of a weak foundation.
Their strategies aren’t necessarily bad - they just aren’t right for your stage of business.
Where you are needs a different strategy - the one we teach at Uncaged.
I SOLD OUT MY PROGRAM AND MADE $6k!
- KATHRYN, CAREER COACH
What ActuallyStarts to Click
By the time you’ve worked through the core of Uncage Your Business, a few key things start to fall into place:
You know exactly who you’re for
Not in a vague “I help anyone that is ready to do the work” kind of way, but in a way that feels specific and real.
You can explain what you do clearly
You’re not rambling or hoping people figure it out. When someone hears it, they immediately know if it’s for them.
You have an offer you can actually talk about
It’s easy for someone to understand what they’d be getting. The pricing makes sense, and you’re confident sharing it with people.
You know how to get in front of the right people
Not by trying to be everywhere or chasing trends, but by putting the right message in the right places.
What Uncage Your Business Actually Is
Uncage Your Business is not a “learn everything about business” program.
We don’t teach funnels, paid ads, or complicated systems (new businesses don’t need those things, and in fact, they will only slow you down)
We focus on one thing first: building a foundation strong enough to consistently get paying clients.
Most people move through the core work in about 6–8 weeks. It’s not a year of theory or endless modules designed to keep you in a course portal instead of doing the work that actually brings in clients.
It’s structured implementation.
You put your work into the world, see how it lands, and we adjust, refine, and strengthen it.
We include a full year of support with Uncage Your Business, not because it takes a year to get clients, but because building something solid while your actual life is happening takes time.
THERE ARE SO MANY UPS AND DOWNS IN YOUR FIRST YEAR. YOU START WITH THE BEST INTENTIONS BUT THEN:
YOUR FIRST YEAR OF BUSINESS
Uncage Your Business was created for busy people.
Most of our students are either working full time, have a family they care for, travelling the world - or any combination of those things.
It’s normal to lose momentum for a week or more, because life happens.
I’m running this business with a baby in my arms and I wrote this page during nap times. At other times in my business I have been travelling the world and hiking mountains.
Priorities change over time, but life doesn’t pause just because you are starting a business.
We call that the messy middle, and we expect it. We support you through it, and we don’t let you bail on your business the moment the rest of your life needs attention.
That’s why Uncage Your Business works so well.
Hi I'm Becca
I've been helping people build coaching businesses since 2011.
But when I first started my own business, I was doing exactly what most new coaches do.
- Taking every course.
- Trying every strategy.
- Working really hard.
And still not getting clients as fast as I wanted.
Not because I was bad at coaching, but because I was trying to market a business that wasn’t actually clear yet.
I knew that being too broad was the real issue, but changing and getting specific felt scary. But once I got honest with myself and did what I knew I had to do, everything changed.
Over the last 15 years I’ve worked with coaches from every kind of niche and industry you can imagine, and helped them stop building their business backwards.
…And instead build a business that pays the bills and allows them to do the things that matter in their lives.
I just got home from a 2 month road trip in Mexico in my Sprinter van, with my 10mo old baby and 2 dogs in tow. And the business kept on running.
Your version of “uncaged” may be different than mine, or than anyone else’s.
Whether you want this uncaged business so you can
- support your family and leave your soul crushing job
- have the freedom to travel the world
- have space and time to spend with the people and pets that matter (woof)
…what matters to me is that you get to use your skills doing work you love, and get paid well for it!
This isn’t the right next step if…
❌ You’re looking for advanced scaling strategies right now
❌ You want paid ads, funnels, or automation before your foundation is in place
❌ You’re trying to grow without choosing a clear niche
❌ You don’t yet know what kind of business you want to build
We don’t want you investing in something that isn’t actually right for you.
This is a fit if you:
✅ Are a coach or service-based business
✅ Don’t have a steady flow of paying clients
✅ Have been doing what’s “supposed to work,” but it hasn’t
✅ Are tired of jumping from trend to trend and want real clarity
✅ Are willing to get specific about who you help and what problem you solve, even if it’s uncomfortable
✅ Are ready to build a real 1:1 business with actual paying clients
This is exactly what we help you create inside Uncage Your Business
I CREATED A NEW SERVICE AND SOLD OUT ALL MY SPOTS
And I made all my money back in 5 weeks! I was confused going into UYB because what I do is not tangible and I didn't know how to explain it or make it fit together. I had been looking for a 1:1 coach, but I actually found the group format SO helpful! I made amazing connections in the group and the coaching was so helpful. It's so awesome to have people who know what they are doing in business answering your questions.
- JOANNA, INTUITIVE AND ORACLE CARD READER
What It’s Like Inside Uncage Your Business
Inside Uncage, you’re not watching lessons and hoping something clicks. You’re building your business in real time.
We start by getting clear on your niche and messaging, and then you take it into the real world. You share it, put it in front of real people, and see what actually resonates.
From there, you bring that back to us. We look at what’s happening, adjust it, and strengthen it so it’s clearer, stronger, and makes it easier to sell.
Then you go back out and do it again.
Build
Apply
Get Coached
Adjust
Strengthen
That’s the rhythm inside Uncage Your Business. You build, apply, get feedback, and refine — not once, but over and over, until it starts working.
So instead of staying behind the scenes preparing forever, you’re actually out there doing the work that leads to paying clients.
Scary? Maybe. Impactful? Absolutely.
But that’s why you’re not doing it alone 🙂
I get it
You've been here before.
If you’ve made it this far and you’re thinking, “why would this be any different?” or even, “what if this just doesn’t work for me?”, that makes sense.
Because at some point, it stops being about learning the next new strategy. It starts to feel a lot more personal than that.
If you’ve tried enough by now that if it hasn’t worked, maybe it means something about you. Maybe you just don’t have “what it takes”.
And that’s the part people don’t talk about out loud (but I hear it in our UYB applications all the time) - it’s exhausting to keep putting yourself out there, getting your hopes up, and then ending up right back where you started a few months later.
This industry has sold you a lot of noise - big promises, big energy, big claims about 10K months and passive income and scaling before you even have steady clients.
So no, you’re not wrong for feeling this way.
But what you’ve been experiencing isn’t a reflection of your ability.
It’s what happens when you try to build something in the wrong order.
And once that order shifts, everything else starts to make a lot more sense.
But here’s what I want you to hear:
If you’ve been building out of order, it doesn’t mean you’re bad at business, it just means you were taught backwards.
Which means you can rebuild this the right way. This can work for you. We do it with our students all the time.
This Is Where Most Programs Fall Apart
Most programs start with teaching you a marketing strategy.
And you learn it, in theory. But the moment you begin putting your work out there, things stop being theoretical.
You try to implement the strategy, but when it doesn’t work, you have to make sense of what’s actually happening all on your own.
Most courses teach you steps 5-10…
But what you need are steps 1-4 - the foundations that will make ALL the rest of your marketing actually work.
Their COURSES
OUR UYB process
And when it isn’t working, that’s where you start second-guessing everything - your strategy, your message, your offer, or you slink into the background and stop showing up.
Inside Uncage Your Business, that’s not where things fall apart. That’s where we step in.
We look at what’s actually happening, help you see what needs to change, and guide you through the next round of refinement so you can keep moving instead of starting over.
That’s why the program runs for a full year.
Not because it takes a year to get results, but because this is how real businesses get built.
Here’s what that support looks like in practice
You’re supported while you’re implementing in the real world, not just before.
Real Coaches.
Real Businesses.
Here’s what happened when things finally got clear for some of our past students.
“I IMMEDIATELY GOT 2 NEW CLIENTS”
I only joined 4 months ago, and I am so excited now! I finally built my sales page for my first package, and immediately got clients. The first one literally emailed me saying, "Did you write this just for me? Sign me up!" (and signed up at full price).
I also just launched a new package 6 days before writing this and immediately got 2 new clients.
My business feels like a cohesive entity now with a clear plan, instead of just a lot of hopeful (but jumbled) ideas
- MARY, COACH FOR QUEER/TRANS EX-VANGELICALS
"I DOUBLED MY CURRENT PRICES!"
- ASIA, YOGA TEACHER TRAINER
"I AM THE BUSINESS WOMAN THAT I AM BECAUSE OF THIS PROGRAM"
Becca taught me how to be, how to think, how to make decisions, how to take decisive action. This program is going to influence everything from this point forward.
- ELIZABETH, BUSINESS STRATEGIST
“I could tell after week one I had already gotten the value I came for.”
- VICTORIA, OPERATIONS MANAGER
“ In just 5 weeks, my business has gone from frustrating to realistic. ”
- ABBY, COACH
“I finally feel excited and confident in my packages”
- GABRIELLA, SELF-CARE COACH FOR CAREGIVERS
So what actually changed for these coaches?
They stopped building their business backwards (and with trendy strategies), before they had strong and clear foundations.
And we helped them build the pieces that actually lead to paying clients.
What We Build Together Inside Uncage Your Business
Inside the program, we focus on building the foundation of your business - the pieces that determine whether you consistently get clients or keep feeling stuck.
Here’s what we build together.
Uncage Your Niche
Get clear on exactly who you help
and the problem you solve.
The niche work was the most valuable part of the program for me. I was a generalist before so this really helped me get specific on who I wanted to work with and on what issues. I made my money back with clients I got during the program because of this!
- MEGAN, MEDICAL INTUITIVE
Uncage Your Message
Learn how to articulate a clear message
that helps you stand out
The market research module was undoubtedly the most valuable part of the program. Before UYB, I'd heard I needed to be testing, and doing market research, etc., but the program made how to do that concrete and clear. All the templates were also SO valuable!
- GRAESON, BODY WORKER AND COACH
Uncage Your Offers
Create offers that attract paying clients
Because of UYB, I put together my first package and I quickly got a handful of clients to test it out in the first few hours of posting!
- ALLISON, CAREER COACH
Uncage Your Visibility
Simple marketing that brings in paying clients
My goal was to find two paying clients during the month, and I just got my third yesterday! I was ready to give up right before I made the decision to sign up for the course. THANK YOU! THANK YOU!
- AVRAHAM, LIFE COACH
When your foundations are nailed, getting clients stops feeling random and starts being repeatable.
How This Actually Comes Together
Inside Uncage Your Business, you move through a focused curriculum where you build your foundation step by step.
You’re not just watching lessons and filling in worksheets and hoping it clicks when it’s time to implement.
You’re applying the work directly in your business as you go, with feedback and coaching along the way.
You Don’t Build This Alone
Inside Uncage Your Business, you’re not just working through the curriculum alone.
You’re building your business while having experienced eyes on your work.
Because the truth is, building a business can feel pretty lonely - especially when no one around in your everyday world really understands what you're trying to do.
When questions come up or when you put something out there and it doesn’t land, or when you start second guessing yourself…
You’re not figuring it out alone.
Here’s the support you have while you’re building:
Monthly Live Coaching Calls
Direct feedback from Becca and Erin on the work you’re building.
Monthly Mindset Coaching with Erin
Because the mental side of building a business is real, and getting stuck in your head can slow everything down.
Monthly Copywriting Reviews
Get feedback on your website pages and messaging from our program Copywriter.
Daily Coaching Inside the Private Community
Support from our Program Coaches while you're implementing, plus opportunities to connect with other UYB students through co-working sessions and small-group masterminds.
Office Hours with Becca
Written feedback directly from Becca on the work you're building.
You’re supported while you’re implementing in the real world, not just before.
“THIS COURSE COVERS THINGS YOU WON'T GET ANYWHERE ELSE!”
This course covers things that you're not going to get elsewhere and is totally relevant to coaches. I appreciated that right from the get-go you totally got what my needs were,and you took the time to answer my pre-purchasing questions. I also appreciated the tag-team between you and Erin. It's actually genius to have another coach talk about all of the mind gremlins that come immediately after watching the module videos and then doing the course work!
- ANNA, LIFE COACH
The Timeline
Most people move through the core curriculum in about 8 weeks.
That’s usually enough time to get clear on your niche, message, and offers, and start getting your work in front of real clients.
But building a business doesn’t happen in a perfectly straight line.
Life happens.
Momentum comes and goes.
Sometimes something works right away.
Sometimes it takes a few adjustments.
That’s why the program includes a full year of support.
So you can keep refining, adjusting, and growing as your business evolves.
THE BEST AND THE ONLY PROGRAM THAT TRULY RESPECTS THAT WE EACH OPERATE DIFFERENTLY
Each module is provided in 20 min or less segments in 3 different learning styles (video, podcast, transcript). I can watch a module while folding laundry or listen to a module while waiting to pick up my kid from school. UYB really seems to respect that we each operate differently and has adopted a style that incorporates all of our different learning styles and processing needs.
Being able to say "Oh, I'm going to start a 2nd business with this process" while still doing all of my mom and business things, is a true testament to how easy and accessible the program really is.
- RUBECCA, HEALTH & WELLNESS, PILATES INSTRUCTOR + STRETCH THERAPIST
EVEN THOUGH I WAS SO BUSY WHEN I JOINED, I WAS STILL ABLE TO MAKE SO MUCH PROGRESS WITH THIS COURSE!
I have chronic illness and ADHD, was still in my health coach training program, had surgery with complications, had covid twice, plus I work full time and have a husband, son and 2 dogs. None of these were really things I could stop or slow down, and I've still been able to make so much progress with this course! Having the support available to me when I need it and the ability to get feedback from the coaches in the group has helped me move forward much more quickly than anything else I have done!
- AMY, HEALTH COACH
How do you actually start getting clients?
Inside Uncage Your Business, you don’t just figure out your niche, message, and offers and check those things off a list as one and done…
You also have a clear plan for the first 90 days of putting your work into the world.
We tell you what to do every day, every week, and every month, in order to get more clients.
So you stay visible and build momentum fast, without sitting there guessing how you should be spending your time.
"UYB IS THE HOLY GRAIL OF COURSES."
You're amazing and in a matter of days, I made back what I spent on the course. Despite the other courses and trainings, I've had, it FINALLY makes sense. This month I learned how to incorporate it all together and just do it my way. I finally went PRO.
- KIMBER, SYSTEMS SPECIALIST
The UYB Growth Hub
Once your foundation is clear and your business is moving, new questions naturally start to come up.
How do I grow my audience?
How do I sell more consistently?
How do I expand what I’m doing?
That’s where the UYB Growth Hub comes in.
Inside the Hub, you’ll find guest expert trainings on things like:
And more.
These aren’t distractions.
They’re tools you can reach for as you need them, once your foundation is solid and your business is moving.
You Don’t Need Everything Figured Out
Most people join Uncage Your Business while they’re still in the messy middle.
They know they want to build something real.
But their niche still feels fuzzy.
Their message isn’t quite landing yet.
Their offers are all over the place, or don’t exist yet at all
They usually don’t have a website yet (or if they do, it’s not working for them)
That’s exactly what we work on together inside the program.
You don’t need to show up with a perfectly mapped-out business.
You just need the willingness to do the work of building one.
And that’s what Uncage Your Business is designed to help you do.
If that sounds like where you are, Uncage Your Business will be an incredible next step for your business.
The Next Step Is Simple.
If you’re reading this and thinking, “Okay… this is exactly what I’ve been trying to figure out..." We would love for you to complete the application.
I personally review every application.
Completing the application doesn’t obligate you to anything. It just gives you a chance to share more about your business with me, a chance for me to ask you specific questions that I want to know about to make sure I have the full scope of what you're doing, and a chance for you to ask additional questions.
I may reach out with a few questions if I need a little more context before confirming whether it’s a fit.
If it feels like a good fit on both ends I will email you with next steps.
If it’s not a fit, I’lll tell you that too.
No pressure.
No sales calls.
The application is the chance for us both to make sure that Uncage Your Business is the best next step for your business.
Fit matters more to me than filling spots.
Investment
If it feels like a fit, here’s the investment.
Remember - you’ll complete a short application first.
I review every application personally before confirming your spot.
🚨 Prices below are for this launch only - regular price is $500 more.
This launch only: includes 4x bonus Sprint Foundations calls, beginning April 23.
Apply by April 13 to receive your discounted pricing and Sprint calls
6 Monthly Payments
- (regularly $700)
pay in
full
(regularly $4000)
12 Monthly Payments
(regularly $375)
Enrollment begins after your application is reviewed and approved.
If you have questions about whether Uncage Your Business is the right fit for you, feel free to reach out through the chat widget on this page (there is also a spot on the application for your questions)
* Canadian applicants will receive CAD pricing if their application is accepted. Please make a note on your application if you are Canadian.
**Please note that there are no refunds on Uncage Your Business (but once you dig in we don't think you will want a refund!)
If you have any questions about whether UYB is right for you, click that little chat widget in the bottom right-hand corner of the screen and shoot us your questions or send us a DM on Instagram.
“I GOT 3 PAYING CLIENTS!”
I got so much more out of this course than I expected, and I got 3 clients! I was feeling really overwhelmed and stressed before UYB. I had no idea what I was selling exactly - if someone had actually asked me how much, or what do you do, I couldn't tell them. And now, I have got paying clients! I know EXACTLY how to talk about what I do. You just cut through the crap and give a simple easy way to create the niche. AND you teach a repeatable process that can be used forever ever!
- SHIRLEY, LIFE COACH
I'VE DONE SO MANY OTHER PROGRAMS, AND NEVER GOT AS CLEAR AS I DID IN UYB
Before UYB, I was S.T.U.C.K.! It was the combination of too many ideas, perfectionistic tendencies and a whole lot of fear. And, I found myself in paralysis, not even wanting to post to FB or write my newsletter. I've refined my message, narrowed my focus and am back to creating and moving forward again. Halleluiah! Feels so good to have direction and purpose again.
- MICHELLE ALCON, HEALTH COACH
This program saved me at least 6 months to 1 year of trial and error and waffling about and going nowhere.
I am now very clear about what I do, who I serve and ready to start coaching and then getting clients!
- KENDRA, LIFE COACH
Still wondering how this works in practice?
Here are a few of the most common questions:
You don’t need to work harder.
What you need is clarity, and the consistency to stick with it until it works
And you need support and feedback to make sure you are staying on track.
If you’re ready for that shift, apply.
Inside Uncage Your Business
Different niches. Same shift.
